Stock Scorecard
Stock Summary for Harley-Davidson Inc (HOG) - $17.90 as of 3/13/2026 5:10:44 PM EST
Total Score
19 out of 30
Safety Score
63 out of 100
Currently on the following lists
None
Tim's Recommendation
Possible Buy
Growth List Algorithm Criteria for HOG
| Positive Quarterly and Annual earnings growth | |
| P/E ratio less than Industry P/E Ratio | |
| P/E ratio less than Sector P/E Ratio | |
| P/E ratio that is half the Annual earnings growth rate (or less) | |
| Positive net cash position the past year and most recent quarter | |
| Equity to debt ratio greater than 0.75 for past year and most recent quarter | |
| Positive net income past year and 12 trailing months | |
| Free cash flow ratio greater than 0 and less than 10 |
Small Cap List Algorithm Criteria for HOG
| Revenue growing by at least 20% average per year over the last 5 years | |
| Market Capitalization under 2 billion | |
| Price to Sales (P/S) ratio 12 trailing months less than Industry P/S ratio twelve trailing months | |
| Price to Sales (P/S) ratio 12 trailing months less than Sector P/S ratio twelve trailing months | |
| Net Income past year > Net Income prior year OR Net Income 12 trailing months > Net Income prior year OR Net Income 12 trailing months > Net Income past year |
Dividend List Algorithm Criteria for HOG
| Declared an ex-dividend date | |
| Forward annual dividend rate greater than 2 | |
| Positive net cash position the past year and most recent quarter | |
| Equity to debt ratio greater than 0.75 for past year and most recent quarter | |
| Current ratio most recent quarter greater than 2 | |
| Cash Flow per Share greater than Trailing Dividend Rate |
Bonus Criteria for HOG
| P/E ratio less than five-year Average P/E ratio | |
| Last Price to 52 Week Low Ratio Less Than 1 | |
| Total Cash Per Share > Last Day Price | |
| P/S Ratio < 1 | |
| P/B Ratio < 1 |
Safety Rating Criteria for HOG (63 out of 100)
| Stock Price Rating (Max of 10) | 6 |
| Historical Stock Price Rating (Max of 10) | 8 |
| Stock Price Trend (Max of 10) | 1 |
| Book Value (Max of 10) | 7 |
| Book Value to Price (Max of 10) | 8 |
| Analyst Buy Ratings (Max of 5) | 5 |
| Analyst Strong Buy Ratings (Max of 5) | 3 |
| Dividend Yield Percentage (Max of 10) | 6 |
| Operating Margin (Max of 10) | 0 |
| Trading Volume (Max of 10) | 10 |
| Price to Earnings (Max of 10) | 9 |
| Geopolitical Risk Adjustment (Always 0 for USA or a Negative Number for Non-USA) | 0 |
Latest News for for HOG
Financial Details for HOG
Company Overview |
|
|---|---|
| Ticker | HOG |
| Company Name | Harley-Davidson Inc |
| Country | USA |
| Description | Harley-Davidson, Inc. manufactures and sells custom, cruiser and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin. |
| Sector Name | CONSUMER CYCLICAL |
| Industry Name | RECREATIONAL VEHICLES |
| Most Recent Quarter | 12/31/2025 |
| Next Earnings Date | N/A |
Stock Price History |
|
| Last Day Price | 17.90 |
| Price 4 Years Ago | 38.51 |
| Last Day Price Updated | 3/13/2026 5:10:44 PM EST |
| Last Day Volume | 3,976,587 |
| Average Daily Volume | 4,068,983 |
| 52-Week High | 30.68 |
| 52-Week Low | 17.11 |
| Last Price to 52 Week Low | 4.62% |
Valuation Measures |
|
| Trailing PE | 6.80 |
| Industry PE | 17.73 |
| Sector PE | 27.10 |
| 5-Year Average PE | 7.92 |
| Free Cash Flow Ratio | 0.68 |
| Industry Free Cash Flow Ratio | 52.78 |
| Sector Free Cash Flow Ratio | 36.74 |
| Current Ratio Most Recent Quarter | 2.10 |
| Total Cash Per Share | 26.17 |
| Book Value Per Share Most Recent Quarter | 28.13 |
| Price to Book Ratio | 0.67 |
| Industry Price to Book Ratio | 2.07 |
| Sector Price to Book Ratio | 30.72 |
| Price to Sales Ratio Twelve Trailing Months | 0.50 |
| Industry Price to Sales Ratio Twelve Trailing Months | 0.74 |
| Sector Price to Sales Ratio Twelve Trailing Months | 1.92 |
| Analyst Buy Ratings | 5 |
| Analyst Strong Buy Ratings | 1 |
Share Statistics |
|
| Total Shares Outstanding | 111,851,000 |
| Market Capitalization | 2,002,132,900 |
| Institutional Ownership | 101.50% |
Dividends |
|
| Ex-Dividend Date | 3/2/2026 |
| Previous Dividend Amount | 0.1800 |
| Current Dividend Amount | 0.1875 |
| Total Years Dividend Increasing | 5 |
| Trailing Annual Dividend Rate | 0.73 |
| Trailing Annual Dividend Yield | 3.96% |
| Forward Annual Dividend Rate | 0.75 |
| Forward Annual Dividend Yield | 4.08% |
| 5-Year Dividend Payments Count | 20 |
| 3-Year Average Dividend Yield | 3.55% |
| 5-Year Average Dividend Yield | 2.37% |
| 1-Year Dividend Growth Rate Percentage | 4.17% |
| 3-Year Dividend Growth Rate Percentage | 2.06% |
| 5-Year Dividend Growth Rate Percentage | 4.46% |
| All-Time Dividend Growth Rate Percentage | 10.25% |
| Dividend Payout Ratio | 26.17% |
Income Statement |
|
| Quarterly Earnings Growth YOY | 240.70% |
| Annual Earnings Growth | -25.61% |
| Reported EPS 12 Trailing Months | 2.78 |
| Reported EPS Past Year | 2.61 |
| Reported EPS Prior Year | 3.33 |
| Net Income Twelve Trailing Months | 338,738,000 |
| Net Income Past Year | 338,738,000 |
| Net Income Prior Year | 455,357,000 |
| Quarterly Revenue Growth YOY | -27.80% |
| 5-Year Revenue Growth | 1.99% |
| Operating Margin Twelve Trailing Months | -69.60% |
Balance Sheet |
|
| Total Cash Most Recent Quarter | 3,091,744,000 |
| Total Cash Past Year | 3,091,744,000 |
| Total Cash Prior Year | 1,589,608,000 |
| Net Cash Position Most Recent Quarter | 1,442,132,000 |
| Net Cash Position Past Year | 1,442,132,000 |
| Long Term Debt Past Year | 1,649,612,000 |
| Long Term Debt Prior Year | 4,468,665,000 |
| Total Debt Most Recent Quarter | 1,649,612,000 |
| Equity to Debt Ratio Past Year | 0.66 |
| Equity to Debt Ratio Most Recent Quarter | 0.66 |
| Total Stockholder Equity Past Year | 3,156,850,000 |
| Total Stockholder Equity Prior Year | 3,166,047,000 |
| Total Stockholder Equity Most Recent Quarter | 3,156,850,000 |
Free Cash Flow |
|
| Free Cash Flow Twelve Trailing Months | 415,243,000 |
| Free Cash Flow Per Share Twelve Trailing Months | 3.71 |
| Free Cash Flow Past Year | 415,243,000 |
| Free Cash Flow Prior Year | 867,270,000 |
Options |
|
| Put/Call Ratio | 1.73 |
| Has Options | Options Chain |
| Liquidity Rating | |
Technical Analysis |
|
| Yahoo Finance Chart | Yahoo Finance Chart |
| MACD | -0.41 |
| MACD Signal | -0.44 |
| 20-Day Bollinger Lower Band | 16.79 |
| 20-Day Bollinger Middle Band | 21.30 |
| 20-Day Bollinger Upper Band | 25.80 |
| Beta | 1.40 |
| RSI | 39.64 |
| 50-Day SMA | 23.54 |
| 150-Day SMA | 29.12 |
| 200-Day SMA | 31.05 |
System |
|
| Modified | 3/12/2026 12:32:58 AM EST |