Stock Scorecard
Stock Summary for Harley-Davidson Inc (HOG) - $24.22 as of 6/6/2025 3:32:29 PM EST
Total Score
12 out of 30
Safety Score
65 out of 100
Currently on the following lists
None
Tim's Recommendation
Avoid
Growth List Algorithm Criteria for HOG
| Positive Quarterly and Annual earnings growth | |
| P/E ratio less than Industry P/E Ratio | |
| P/E ratio less than Sector P/E Ratio | |
| P/E ratio that is half the Annual earnings growth rate (or less) | |
| Positive net cash position the past year and most recent quarter | |
| Equity to debt ratio greater than 0.75 for past year and most recent quarter | |
| Positive net income past year and 12 trailing months | |
| Free cash flow ratio greater than 0 and less than 10 |
Small Cap List Algorithm Criteria for HOG
| Revenue growing by at least 20% average per year over the last 5 years | |
| Market Capitalization under 2 billion | |
| Price to Sales (P/S) ratio 12 trailing months less than Industry P/S ratio twelve trailing months | |
| Price to Sales (P/S) ratio 12 trailing months less than Sector P/S ratio twelve trailing months | |
| Net Income past year > Net Income prior year OR Net Income 12 trailing months > Net Income prior year OR Net Income 12 trailing months > Net Income past year |
Dividend List Algorithm Criteria for HOG
| Declared an ex-dividend date | |
| Forward annual dividend rate greater than 2 | |
| Positive net cash position the past year and most recent quarter | |
| Equity to debt ratio greater than 0.75 for past year and most recent quarter | |
| Current ratio most recent quarter greater than 2 | |
| Cash Flow per Share greater than Trailing Dividend Rate |
Bonus Criteria for HOG
| P/E ratio less than five-year Average P/E ratio | |
| Last Price to 52 Week Low Ratio Less Than 1 | |
| Total Cash Per Share > Last Day Price | |
| P/S Ratio < 1 | |
| P/B Ratio < 1 |
Safety Rating Criteria for HOG (65 out of 100)
| Stock Price Rating (Max of 10) | 7 |
| Historical Stock Price Rating (Max of 10) | 8 |
| Stock Price Trend (Max of 10) | 2 |
| Book Value (Max of 10) | 7 |
| Book Value to Price (Max of 10) | 6 |
| Analyst Buy Ratings (Max of 5) | 4 |
| Analyst Strong Buy Ratings (Max of 5) | 4 |
| Dividend Yield Percentage (Max of 10) | 6 |
| Operating Margin (Max of 10) | 3 |
| Trading Volume (Max of 10) | 9 |
| Price to Earnings (Max of 10) | 9 |
| Geopolitical Risk Adjustment (Always 0 for USA or a Negative Number for Non-USA) | 0 |
Latest News for for HOG
Financial Details for HOG
Company Overview |
|
|---|---|
| Ticker | HOG |
| Company Name | Harley-Davidson Inc |
| Country | USA |
| Description | Harley-Davidson, Inc. manufactures and sells custom, cruiser and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin. |
| Sector Name | MANUFACTURING |
| Industry Name | MOTORCYCLES, BICYCLES & PARTS |
| Most Recent Quarter | 3/31/2025 |
| Next Earnings Date | 7/23/2025 |
Stock Price History |
|
| Last Day Price | 24.22 |
| Price 4 Years Ago | 35.20 |
| Last Day Price Updated | 6/6/2025 3:32:29 PM EST |
| Last Day Volume | 1,614,586 |
| Average Daily Volume | 2,060,417 |
| 52-Week High | 39.16 |
| 52-Week Low | 20.30 |
| Last Price to 52 Week Low | 19.31% |
Valuation Measures |
|
| Trailing PE | 8.81 |
| Industry PE | 8.79 |
| Sector PE | 39.31 |
| 5-Year Average PE | 11.21 |
| Free Cash Flow Ratio | 1.52 |
| Industry Free Cash Flow Ratio | 1.54 |
| Sector Free Cash Flow Ratio | 43.13 |
| Current Ratio Most Recent Quarter | 1.26 |
| Total Cash Per Share | 15.90 |
| Book Value Per Share Most Recent Quarter | 26.19 |
| Price to Book Ratio | 0.93 |
| Industry Price to Book Ratio | 0.93 |
| Sector Price to Book Ratio | 4.25 |
| Price to Sales Ratio Twelve Trailing Months | 0.62 |
| Industry Price to Sales Ratio Twelve Trailing Months | 0.62 |
| Sector Price to Sales Ratio Twelve Trailing Months | 2.60 |
| Analyst Buy Ratings | 4 |
| Analyst Strong Buy Ratings | 2 |
Share Statistics |
|
| Total Shares Outstanding | 121,488,000 |
| Market Capitalization | 2,942,439,360 |
| Institutional Ownership | N/A |
Dividends |
|
| Ex-Dividend Date | 6/2/2025 |
| Previous Dividend Amount | 0.1800 |
| Current Dividend Amount | 0.1800 |
| Total Years Dividend Increasing | 4 |
| Trailing Annual Dividend Rate | 0.71 |
| Trailing Annual Dividend Yield | 2.91% |
| Forward Annual Dividend Rate | 0.72 |
| Forward Annual Dividend Yield | 2.97% |
| 5-Year Dividend Payments Count | 20 |
| 3-Year Average Dividend Yield | 2.32% |
| 5-Year Average Dividend Yield | 1.87% |
| 1-Year Dividend Growth Rate Percentage | 4.35% |
| 3-Year Dividend Growth Rate Percentage | 2.15% |
| 5-Year Dividend Growth Rate Percentage | 4.66% |
| All-Time Dividend Growth Rate Percentage | 10.45% |
| Dividend Payout Ratio | 25.27% |
Income Statement |
|
| Quarterly Earnings Growth YOY | -37.80% |
| Annual Earnings Growth | -35.56% |
| Reported EPS 12 Trailing Months | 2.75 |
| Reported EPS Past Year | 1.07 |
| Reported EPS Prior Year | 3.33 |
| Net Income Twelve Trailing Months | 353,521,000 |
| Net Income Past Year | 455,357,000 |
| Net Income Prior Year | 706,586,000 |
| Quarterly Revenue Growth YOY | -23.10% |
| 5-Year Revenue Growth | -0.66% |
| Operating Margin Twelve Trailing Months | 13.20% |
Balance Sheet |
|
| Total Cash Most Recent Quarter | 1,931,175,000 |
| Total Cash Past Year | 1,589,608,000 |
| Total Cash Prior Year | 1,533,806,000 |
| Net Cash Position Most Recent Quarter | -3,032,086,000 |
| Net Cash Position Past Year | -2,879,057,000 |
| Long Term Debt Past Year | 4,468,665,000 |
| Long Term Debt Prior Year | 4,990,586,000 |
| Total Debt Most Recent Quarter | 4,963,261,000 |
| Equity to Debt Ratio Past Year | 0.41 |
| Equity to Debt Ratio Most Recent Quarter | 0.39 |
| Total Stockholder Equity Past Year | 3,166,047,000 |
| Total Stockholder Equity Prior Year | 3,252,808,000 |
| Total Stockholder Equity Most Recent Quarter | 3,182,179,000 |
Free Cash Flow |
|
| Free Cash Flow Twelve Trailing Months | 921,190,000 |
| Free Cash Flow Per Share Twelve Trailing Months | 7.58 |
| Free Cash Flow Past Year | 867,270,000 |
| Free Cash Flow Prior Year | 547,483,000 |
Options |
|
| Put/Call Ratio | 0.46 |
| Has Options | Options Chain |
| Liquidity Rating | |
Technical Analysis |
|
| Yahoo Finance Chart | Yahoo Finance Chart |
| MACD | 0.21 |
| MACD Signal | 0.26 |
| 20-Day Bollinger Lower Band | 21.63 |
| 20-Day Bollinger Middle Band | 24.59 |
| 20-Day Bollinger Upper Band | 27.55 |
| Beta | 1.33 |
| RSI | 49.36 |
| 50-Day SMA | 30.03 |
| 150-Day SMA | 33.86 |
| 200-Day SMA | 34.09 |
System |
|
| Modified | 6/7/2025 1:49:05 AM EST |