Stock Scorecard
Stock Summary for Harley-Davidson Inc (HOG) - $26.00 as of 3/28/2025 8:05:13 PM EST
Total Score
11 out of 30
Safety Score
57 out of 100
Currently on the following lists
None
Tim's Recommendation
Avoid
Growth List Algorithm Criteria for HOG
| Positive earnings growth | |
| P/E ratio less than Industry P/E Ratio | |
| P/E ratio less than Sector P/E Ratio | |
| P/E ratio that is half the growth rate (or less) | |
| Positive net cash position the past year and most recent quarter | |
| Equity to debt ratio greater than 0.75 for past year and most recent quarter | |
| Positive net income past year and 12 trailing months | |
| Free cash flow ratio greater than 0 and less than 10 |
Small Cap List Algorithm Criteria for HOG
| Revenue growing by at least 20% average per year over the last 5 years | |
| Market Capitalization under 2 billion | |
| Price to Sales (P/S) ratio 12 trailing months less than Industry P/S ratio twelve trailing months | |
| Price to Sales (P/S) ratio 12 trailing months less than Sector P/S ratio twelve trailing months | |
| Net Income past year > Net Income prior year OR Net Income 12 trailing months > Net Income prior year OR Net Income 12 trailing months > Net Income past year |
Dividend List Algorithm Criteria for HOG
| Declared an ex-dividend date | |
| Forward annual dividend rate greater than 2 | |
| Positive net cash position the past year and most recent quarter | |
| Equity to debt ratio greater than 0.75 for past year and most recent quarter | |
| Current ratio most recent quarter greater than 2 | |
| Cash Flow per Share greater than Trailing Dividend Rate |
Bonus Criteria for HOG
| P/E ratio less than five-year Average P/E ratio | |
| Last Price to 52 Week Low Ratio Less Than 1 | |
| Total Cash Per Share > Last Day Price | |
| P/S Ratio < 1 | |
| P/B Ratio < 1 |
Safety Rating Criteria for HOG (57 out of 100)
| Stock Price Rating (Max of 10) | 7 |
| Historical Stock Price Rating (Max of 10) | 8 |
| Stock Price Trend (Max of 10) | 2 |
| Book Value (Max of 10) | 7 |
| Book Value to Price (Max of 10) | 2 |
| Analyst Buy Ratings (Max of 5) | 4 |
| Analyst Strong Buy Ratings (Max of 5) | 3 |
| Dividend Yield Percentage (Max of 10) | 6 |
| Operating Margin (Max of 10) | 0 |
| Trading Volume (Max of 10) | 9 |
| Price to Earnings (Max of 10) | 9 |
| Geopolitical Risk Adjustment (Always 0 for USA or a Negative Number for Non-USA) | 0 |
Latest News for for HOG
Financial Details for HOG
Company Overview |
|
|---|---|
| Ticker | HOG |
| Company Name | Harley-Davidson Inc |
| Country | USA |
| Description | Harley-Davidson, Inc. manufactures and sells custom, cruiser and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin. |
| Sector Name | MANUFACTURING |
| Industry Name | MOTORCYCLES, BICYCLES & PARTS |
| Most Recent Quarter | 12/31/2024 |
| Next Earnings Date | 4/23/2025 |
Stock Price History |
|
| Last Day Price | 26.00 |
| Price 4 Years Ago | 35.47 |
| Last Day Price Updated | 3/28/2025 8:05:13 PM EST |
| Last Day Volume | 1,449,529 |
| Average Daily Volume | 2,493,781 |
| 52-Week High | 42.96 |
| 52-Week Low | 23.81 |
| Last Price to 52 Week Low | 9.20% |
Valuation Measures |
|
| Trailing PE | 7.55 |
| Industry PE | 85.53 |
| Sector PE | 36.66 |
| 5-Year Average PE | 6.58 |
| Free Cash Flow Ratio | 1.42 |
| Industry Free Cash Flow Ratio | 6.72 |
| Sector Free Cash Flow Ratio | 54.09 |
| Current Ratio Most Recent Quarter | 1.41 |
| Total Cash Per Share | 18.29 |
| Book Value Per Share Most Recent Quarter | 25.48 |
| Price to Book Ratio | 1.01 |
| Industry Price to Book Ratio | 0.96 |
| Sector Price to Book Ratio | 4.18 |
| Price to Sales Ratio Twelve Trailing Months | 0.62 |
| Industry Price to Sales Ratio Twelve Trailing Months | 0.70 |
| Sector Price to Sales Ratio Twelve Trailing Months | 2.26 |
| Analyst Buy Ratings | 4 |
| Analyst Strong Buy Ratings | 1 |
Share Statistics |
|
| Total Shares Outstanding | 124,537,000 |
| Market Capitalization | 3,237,962,000 |
| Institutional Ownership | N/A |
Dividends |
|
| Ex-Dividend Date | 2/28/2025 |
| Previous Dividend Amount | 0.1725 |
| Current Dividend Amount | 0.1800 |
| Total Years Dividend Increasing | 4 |
| Trailing Annual Dividend Rate | 0.70 |
| Trailing Annual Dividend Yield | 2.72% |
| Forward Annual Dividend Rate | 0.72 |
| Forward Annual Dividend Yield | 2.81% |
| 5-Year Dividend Payments Count | 20 |
| 3-Year Average Dividend Yield | 2.31% |
| 5-Year Average Dividend Yield | 1.86% |
| 1-Year Dividend Growth Rate Percentage | 4.35% |
| 3-Year Dividend Growth Rate Percentage | 2.15% |
| 5-Year Dividend Growth Rate Percentage | 4.66% |
| All-Time Dividend Growth Rate Percentage | 10.45% |
| Dividend Payout Ratio | 20.28% |
Income Statement |
|
| Quarterly Earnings Growth YOY | -34.10% |
| Annual Earnings Growth | -4.70% |
| Reported EPS 12 Trailing Months | 3.44 |
| Reported EPS Past Year | 3.33 |
| Reported EPS Prior Year | 4.82 |
| Net Income Twelve Trailing Months | 598,058,000 |
| Net Income Past Year | 706,586,000 |
| Net Income Prior Year | 741,408,000 |
| Quarterly Revenue Growth YOY | -34.70% |
| 5-Year Revenue Growth | 0.41% |
| Operating Margin Twelve Trailing Months | -26.10% |
Balance Sheet |
|
| Total Cash Most Recent Quarter | 2,277,726,000 |
| Total Cash Past Year | 1,567,885,000 |
| Total Cash Prior Year | 1,466,246,000 |
| Net Cash Position Most Recent Quarter | -5,023,316,000 |
| Net Cash Position Past Year | -4,678,700,000 |
| Long Term Debt Past Year | 6,246,585,000 |
| Long Term Debt Prior Year | 6,141,834,000 |
| Total Debt Most Recent Quarter | 7,301,042,000 |
| Equity to Debt Ratio Past Year | 0.34 |
| Equity to Debt Ratio Most Recent Quarter | 0.32 |
| Total Stockholder Equity Past Year | 3,252,808,000 |
| Total Stockholder Equity Prior Year | 2,903,519,000 |
| Total Stockholder Equity Most Recent Quarter | 3,431,306,000 |
Free Cash Flow |
|
| Free Cash Flow Twelve Trailing Months | 769,849,000 |
| Free Cash Flow Per Share Twelve Trailing Months | 6.18 |
| Free Cash Flow Past Year | 547,483,000 |
| Free Cash Flow Prior Year | 396,792,000 |
Options |
|
| Put/Call Ratio | 1.66 |
| Has Options | Options Chain |
| Liquidity Rating | |
Technical Analysis |
|
| Yahoo Finance Chart | Yahoo Finance Chart |
| MACD | -0.23 |
| MACD Signal | -0.38 |
| 20-Day Bollinger Lower Band | 22.60 |
| 20-Day Bollinger Middle Band | 28.52 |
| 20-Day Bollinger Upper Band | 34.45 |
| Beta | 1.51 |
| RSI | 49.96 |
| 50-Day SMA | 32.51 |
| 150-Day SMA | 34.65 |
| 200-Day SMA | 35.26 |
System |
|
| Modified | 3/27/2025 10:23:47 PM EST |